Instances When Social Media #NailedIt
We have all seen them – the endless stories that come out around New Year’s counting down the biggest social media blunders, the hugest social media fails and last but never least, the top social media disasters. Don’t get me wrong, I love sneering and laughing at these countdowns lists as much as the next social media junkie, but it got me thinking. How often do we take a step back to assess the moments when social media totally nails it and does something great for a person or community? Not nearly enough.
In our society, social media has become a powerful tool that enables us to do some amazing things from keeping in touch with faraway friends and loved ones, to promoting our businesses, hearing breaking news as its happening and, let’s be honest, keeping us entertained for hours on end with funny cat videos (you know you watch them). With all that power, when social media flops on its virtual face, it’s usually bad. However, when social media is the catalyst for something super amazing happening, it’s just as noteworthy.
Here are six instances when social media #nailedit >>
1. Facebook helps spread the word for the mother of a six-year-old cancer patient who is hoping her son’s upcoming birthday will be a special one – WPRI Eyewitness News recently posted a status on Facebook for Pascoag resident Tyler Seddon who is battling leukemia. Tyler has a special love for and fascination with first responders and the status asks firefighters, policeman and other first responders to send him birthday cards to make his seventh birthday that much brighter. The status has already received more than 600 likes, 106 shares and countless comments from area firehouses and police stations saying cards are on the way.
2.Malaria No More Social Media Campaign goes viral – Malaria No More aims to end all malaria-related deaths in Africa by 2015. After teaming up with College Humor, the organization created a malaria-awareness campaign that went viral. As a direct result, they received more than $750,000 in donations, support for more than 300,000 social media users and doubled the public education about malaria as a serious issue.
3. Twitter reunites long-lost brothers – One night before bed, Matthew Keys (a well-known personality employed by Reuters) checked Twitter and saw a message from someone named Adam Smith asking whether his mother's name was Jackie. The two got to talking and realized they were brothers. "After telling our story on Facebook, we were flooded with people e-mailing and posting to our wall about similar lost and found stories involving biological and adopted siblings and relatives," said Keys.
4. Tweet saves an injured biker lost in the woods – While competing in a mini-triathlon, Leigh Fazzina was separated from her fellow riders and crashed. Lost and unable to walk, she was terrified when she realized her phone did not have enough signal to make a call. However, the athlete was able to tweet: "I've had a serious injury and NEED Help! Can someone please call Winding Trails in Farmington, CT tell them I'm stuck bike crash in woods." According to rescuers, at least six people called them. Ambulances were dispatched to help her within minutes.
5. Jiffy Lube International raises more than one million dollars for the Muscular Dystrophy Association (MDA) – In August of 2012 with the help of Cone Communications, Jiffy Lube launched the Muscle UpSM campaign. A dedicated Muscle UpSM experience tab was created on Jiffy Lube’s Facebook page, which also announced that the company would donate $1.00 to the Muscle UpSM campaign for every new fan that “liked” Jiffy Lube’s Facebook page. They used the power of Facebook to unite customers, service centers and MDA supporters and in turn, surpassed the $1 million fundraising goal.
6. Facebook helps catch grandparents' attacker – A man who assaulted and held an elderly couple by knifepoint in Tulsa, Okla. was caught with the help of a granddaughter’s vigilance… and Facebook. After hearing her grandparents’ terrifying story, the young woman logged onto Facebook and posted a description of the attacker, which was shared nearly 9,000 times (yes, NINE THOUSAND times). Shortly after, a guy sent a private message indicating he knew who committed the crime. This was the tip that ultimately led police to the culprit, Michael Lank, who was also wanted on other charges.
Do you know of an instance when social media nailed it? Tell us about it on our Facebook page.